Sexuality in the Media

The product is the jeans. There is so little of the actual product shown that by just looking at the picture, it is not at all obvious.  There is not anything exactly inappropriate about this ad, but it does portray women in a powerless way.  The seller wants to make their product appealing to young women who find this attractive. They are stereotyping by portraying the male as the one in the relationship with all of the power.  He is holding her arm down and lying across her body. The product could easily be shown in a different light and hopefully have the same results.  The woman could be fully clothed and in a different setting with the man.  This ad makes women stop and look at the ad because of the models and then the look at the product. Its the models first, but the product does get looked at second.